Instagram vs. TikTok: Which Platform is Best for Your Business?
Discover whether Instagram or TikTok is the best platform for your Cape Cod business. Learn about demographics, content strategies, engagement, and advertising to make an informed choice.
Why Your Business Needs a Social Media Content Calendar (and How to Create One)
Discover why your Cape Cod business needs a social media content calendar and how to create one. Stay organized, consistent, and strategic to maximize your online presence.
Decoding Digital Ads: A Beginner's Guide
A beginner’s guide to digital ads: search, display, social media, native, and email marketing. Learn to choose the right platform for your goals!
Staying Ahead of the Curve: Key Changes in Google Ads, Meta Ads, and Ecommerce Security
Stay ahead in digital marketing with the latest updates from Google and Meta! Discover Google's new customer list cap, enhanced hacker alerts, Meta’s placement controls update, and more industry news.
Dominate Cape Cod Search: Understanding the Local SEO Landscape
Cape Cod’s unique mix of seasonal tourism and local businesses makes standing out online essential. Local SEO strategies like optimizing your Google My Business profile, encouraging positive reviews, and using location-specific keywords (e.g., "Cape Cod ice cream" or "Provincetown art galleries") can help your business rise in search results. Consistent information across directories, mobile-friendly websites, and content tailored to seasonal trends, such as summer beach activities or winter holiday shopping, further boost visibility. To dominate Cape Cod search results, these tactics ensure your business connects with the right audience at the right time.
The Digital Landscape: Why Cape Cod Businesses Need to Be Online
It’s no longer an option for a business to be online, especially a small, local business. Let's take a look into why it’s important to be online and how best to approach the digital space.
Know Your Audience: Defining Your Ideal Customer
Before you plan or execute any marketing strategies, it’s absolutely crucial to know your audience. Who are you marketing to? Where will you be able to best reach them?
Understanding Your Cape Cod Audience Online
As local business owners here in Cape Cod, we must understand our audience in order to maximize the ROI on our marketing plans. Cape Cod brings in a high influx of seasonal tourists mixed with our year-round locals. Let’s explore the best ways to understand our audiences.
Productivity and Work-Life Balance
Boost your productivity and achieve work-life balance with actionable strategies, practical tools, and habit-building techniques. Learn time management, task prioritization, and how to set boundaries for a more fulfilling professional and personal life.
How to Create Your Small Business Marketing Budget in 2025
Discover how to create an effective small business marketing budget for 2025 with our step-by-step guide. Learn from our Cape Cod marketing experts about allocating resources, setting priorities, and maximizing ROI to help your business thrive.
The Importance of Email Marketing for Small Businesses
Take a deeper look into the power of email marketing for small businesses. Learn how it strengthens customer connections, increases engagement, and drives measurable growth.
Cape Cod Marketing: The Ultimate Guide for Local Businesses
Here’s your ultimate guide to Cape Cod marketing for 2025! Learn strategies tailored to local businesses, including social media tips, SEO insights, and community engagement ideas to help your brand thrive on the Cape.
Supporting Cape Cod’s Local Community: Why We’re Starting the Cape Cod Calendar
As proud supporters of all things local, we believe in doing our part to foster growth and celebrate the unique charm of the Cape. That’s why we’re launching the Cape Cod Community Calendar and Cape Cod Business Events Calendar—a central hub dedicated to promoting local events, connecting Cape Cod residents and visitors with local businesses, associations and community groups and highlighting the incredible happenings across our region.
